Seeking Tips for IT Security Consulting Startup

Seeking Help/Advice Forum
1

Hello everyone,

I’ve been self-employed for about three months, focusing on IT security consulting, primarily pentesting. The first month was dedicated to setting everything up, like building my website and handling legal matters. For the past two months, I’ve been actively trying to find customers but with limited success.

My primary approach has been through LinkedIn, as cold emailing and calling are illegal in my country, and I doubt their effectiveness nowadays. I’ve been networking on LinkedIn, posting regularly, and engaging with people to learn about their problems and see if I can offer solutions. However, I’m not getting many responses.

For those who have started something similar, how did you go about it? Do you have any tips or strategies that worked well for you?

Thank you in advance for any advice you can provide!

2

Starting an IT security consulting business involves several important steps:

  1. Learn About the Industry: Understand everything you can about IT security.
  2. Find Your Market: Research who your customers will be and tailor your services to their needs.
  3. Create a Business Plan: Write a detailed plan with your strategy, services, and financial goals.
  4. Get Qualified: Obtain the necessary qualifications and certifications to show you are credible.
  5. Set Up Your Business: Establish your legal structure, accounting systems, and office space.
  6. Build an Online Presence: Make a professional website and stay active on social media.
  7. Network: Connect with other IT professionals and local groups to build relationships.
  8. Develop a Marketing Strategy: Plan how you will attract clients.
  9. Provide Great Customer Service: Focus on excellent service to keep clients and get referrals.
3

Aint hard but look into this develop a distinct brand identity that communicates professionalism, trustworthiness, and expertise in cybersecurity.
Enhance credibility through the creation of informative content like blog posts and webinars focused on best practices in IT security.