How to Promote This Business

For those who are more creative than I am, I have a question. I am currently in charge of marketing a business and assisting it in acquiring new customers, however I am having trouble with this. The target market for the company’s products is quite specific—commercial real estate building companies—so typical marketing strategies would not be effective. Since the general population does not purchase this service, social media would reach them, and I would be lost. How should one proceed?

Focus on industry-specific platforms, content marketing, and networking. Avoid broad marketing strategies. Build relationships with key decision-makers.

I’ve tackled a similar project myself, building a DIY solution for a chicken coop. To create a Wi-Fi-enabled automatic coop door, you’ll need a few key components: a motor (like a stepper motor), a control board (such as an Arduino or Raspberry Pi), and a Wi-Fi module. Start by designing a basic door mechanism that the motor can move, then wire up the motor to the control board. Use a Wi-Fi module to connect your setup to the internet, allowing you to control it via a smartphone app. You can program the door to operate on a timer or manually through your phone. It’s a fun project that combines basic electronics with automation, and it can be much cheaper than buying a pre-made solution. Make sure to include safety features to prevent the door from malfunctioning and causing harm to your chickens.