I’m considering offering to help my cousin set up cold email marketing as she recently started her own advertising company.
However, I work for a company, and I am aware that we get hundreds of cold emails every day, and we have never replied to any of them because most of them are flavorless and bland as boiled rice.
How many cold emails do you receive each day and what triggers you to reply to one? if anything at all.
An excessive number. Nothing. If there were rice inside a Chipotle burrito, it wouldn’t matter to me.
The fact that these email spammers can work for any organization is mind-boggling. Like, Whoa, you just emailed me when I was pondering how to streamline my workflow and secure a $1 million loan. What are the chances? Screw it.
And let’s not even talk about these fucking e-commerce companies that repeatedly send me spam, despite your explicit choice to Don’t send me your fucking spam. Companies are perplexed as to why everyone now purchases everything from Amazon. That’s among the causes.
Sending you cold emails regularly is not just an attempt to sell you anything. One method to remember them is through marketing. The majority of individuals entering their 30s—many of them women, but also primarily men—have a practice of checking their email.
Products might not want you to purchase right away after receiving the email. However, by forcing you to think of them when you need those goods, they hope to get you to purchase them.
That is all there is to it.
This situation is echoed by the well-known saying, You don’t want to be under the apple tree when the apple falls. However, get close enough so that when the apple falls, you are the first to pick it up.
I’ve also read that, although everyone is familiar with and has eaten at McDonald’s, the company’s advertisements on bus stops merely serve to remind consumers of the brand, increasing the likelihood that they will come to mind the next time they’re thinking about grabbing fast food. It remained with me since it was one of the first marketing tricks I learned.
I periodically examine my spam folder to see if any messages demonstrate the sender has taken the time to learn about my business. For example, David, I’ve been viewing your selection of guitar effects and though I’m not a guitarist myself… I’ll spend some time reading their email, at the very least. Maybe answer. Dear sound is how I start most of my emails. My company is called Sound Shoppe. I remove it right away.
The issue is with the programs that let you send emails, lol. You can’t currently add as much personalization in scale when purchasing in bulk. It offers a limited number of customization options and is used promptly by most users.
While I see your point, I wouldn’t even consider giving someone a chance if they didn’t even bother to conduct research.
But it’s absurd how many lead-gen experts believe that volume is everything.