Hi everyone, my mom runs a beauty business in Miami Beach, where she offers facial treatments and LPG. She usually has a couple of part-time employees and rents a small space. Recently, she’s been feeling the strain of lower profits. I have around $20,000 to $30,000 that I could invest to help her out. I’m considering building her a new website, setting up social media, and exploring other options. I believe she could really grow with more resources to get a bigger space and hire some full-time staff. I’d appreciate any suggestions.
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I’m sorry to hear your mom is facing challenges with her business. Before you invest any money, it’s important to identify the main issues she’s facing. It might be a revenue problem or perhaps pricing issues that you can find by looking at her financials first. If you want to chat and share more details, I can offer some free advice as I work with business owners on this.
Hold off on spending money until you understand what the problem really is. Your mom mentioned profit—are all her staff fully booked? Does she have referral promotions for current clients? Those are the least expensive ways to gain new business. If finances aren’t your strong suit, consider consulting with a CPA who specializes in this field to see if there are unnecessary expenses or if she’s not charging enough. Many owners forget to adjust prices to keep up with inflation.
Check the financials before you start investing in marketing. Make sure the numbers make sense.
First, I’d suggest increasing sales. Sales can really help businesses like this one. Once you figure that out, you can decide where to invest, like marketing or products. Just don’t throw a ton of cash into digital marketing without seeing some return on investment first.
You need to figure out what issues your mom is dealing with right now and focus on those. Just putting money into the business without knowing the key issues won’t necessarily solve the problems. Once you identify the main problem, you might find a solution that doesn’t require much money. If there’s a leak, pouring in money won’t fix it. Once those issues are sorted, with a good location and a steady flow of customers, the business can thrive with the right systems in place. I work with local businesses, focusing on their online presence, like their Google Business Profile, website, and social media. If they struggle to get customers, optimizing these could bring in several new clients each month. You could even get by with a smaller budget to begin with. If you’d like to chat about specific problems, feel free to reach out.
Hi there! It sounds like a great chance to help your mom’s beauty business flourish! Here are a few ideas:
- For the website and social media, definitely showcase her services and share client testimonials.
- Adding online booking can make appointments easier for clients.
- Targeted ads on social media could help reach new clients in Miami Beach.
- Consider loyalty programs or referral discounts to bring back repeat clients.
- If possible, think about adding services that could attract more customers.
With the right strategies, I believe she can really grow! If you need assistance with online marketing, just let me know!