I know content is key for growth, but it’s been tough. Every content calendar template I find just feels like another overwhelming set of empty boxes.
Here’s what I’m struggling with:
For those of you who’ve figured this out, what’s your system? Do you batch create? Use AI tools? Or just wing it?
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I think constant content creation is overrated unless you’re really good at it. I run a gym, and we’ve gotten more views and engagement by promoting our best video with $15 a day on ads, rather than constantly making new videos. Social media is pay to win.
@Amal
That makes total sense. The 80-20 rule definitely applies to content. The hard part for me is finding that top 20% consistently. Once I know what works for my audience, it’s easier to focus on producing and promoting those high-conversion pieces instead of constantly creating new ones.
@Pacey
It’s not too difficult to figure out which ones perform best. Just check your analytics to see which ones are getting the most actions. If you don’t have traffic, try spending a little on ads to test each post.
In the service industry, we rely mostly on word of mouth with the occasional post and other paid ads.
If we get more specific, maybe it’s not the content creation itself, but more about editing the content, music, etc., that’s taking up too much time? Have you thought about hiring a freelancer to handle these tasks?
I take breaks from content creation and only go back to it when I’m inspired… or when sales drop.
I just do content when I have the time.
Ah, the challenges of a solopreneur—trying to balance product creation, marketing, and maybe even eating occasionally. It feels like trying to ride a unicycle while juggling flaming torches and reciting poetry. It’s impressive when it works and chaotic when it doesn’t.
Let’s talk about content creation. The ‘Content Calendar’ sounds like it should help, but in reality, it can be overwhelming, like staring at an empty map full of potential traps.
Here’s what works for the brave few who make it through:
Batching: Pick one day to tackle all content. Write posts, brainstorm ideas, create visuals like you’re on a caffeine rush. That way, you have content ready for weeks.
AI Tools: Use tools like ChatGPT or Canva to speed up content creation. They’re not crutches, just helpful companions on your journey.
Repurposing: Don’t make something new every day. Take one good post and turn it into a blog, tweet, reel, and more. The best content doesn’t need to be constantly new.
Set Boundaries: Give content creation a specific time limit and don’t let it invade the rest of your day. Even heroes need breaks.
Wing It Sometimes: Inspiration hits unexpectedly. Jot those ideas down and work with them when the time’s right.
Finally, remember: Content creation isn’t about perfection, it’s about sharing your story. Speak from the heart, add humor or sarcasm when needed, and let your personality shine. The world doesn’t need more templated content—it needs your unique voice.
Good luck, solopreneurs. Don’t forget to take a snack break.
I’m open for hiring.
@Teo
Not sure why you got downvoted. You gave the most detailed response. The trolls from Twitter seem to have invaded this forum.
Remington said:
@Teo
Not sure why you got downvoted. You gave the most detailed response. The trolls from Twitter seem to have invaded this forum.
The tone sounds like AI.
@Teo
Great advice! I’d also recommend reposting successful posts. If a post does well, schedule it to repost in a few months. Most of your audience probably missed it the first time.