How Do I Make My Video Editing Agency for Coaches Focus on ROI?

Hello! I am starting a video editing agency aimed at coaches and consultants, and I want to stand out by concentrating on ROI instead of just content creation. My goal is to show how video editing can help clients gain leads and conversions, integrating it into their funnel strategy.

What are some ways I can successfully promote this ROI-centered approach to clients? Thank you!

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It’s tough to do this unless you have solid case studies, which can be costly and take a lot of time to create for both you and the subjects.

Vanya said:
It’s tough to do this unless you have solid case studies, which can be costly and take a lot of time to create for both you and the subjects.

That’s the challenge I’m running into. Should I just stick with the usual ideas that everyone else is using?

@Mika
You could either stick with that approach, invest in the case studies, or consider a different positioning entirely.

I think focusing on ROI is a clever move! Consider highlighting case studies or examples that show how video can increase engagement and drive conversions. Offering analytics or reports to demonstrate the impact on leads and sales would be great too. Market it as ‘videos that deliver results’ instead of just edits. Best of luck!

@Meech
Thank you very much!

I’d really appreciate your input on this.

I’m putting together an offer aimed at business coaches and industry leaders and want to see if it resonates with them enough to encourage demo calls. Here’s the offer:

“We assist business coaches and industry leaders in enhancing engagement, building trust, and generating leads through impactful video edits tailored to their needs.”

Does this message effectively address their concerns? Any tips for improvement to get better responses would be awesome. Thanks!