How did you get your very first client… anyone here know?

I’m really wondering how people manage to get that first client. Isn’t it the hardest part of starting any business? It feels like you’re stuck in a loop where you need results to attract clients, but you need clients to show results. I run a small business in the music industry offering creative and business services like automation and financial analysis. If anyone has tips or can share their experience, I’d really appreciate it.

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Try focusing on the value you can bring to the client. For example, if they still use outdated systems, offer to show them how much money or time they could save with something new you’re offering.

You don’t always need a portfolio to get your first client. Lots of businesses start by selling an idea or solution they haven’t built yet. Once someone is onboard, you can create the solution for them.

@Vann
That’s a good way to think about it, thanks! In my case, I know my automation tools can save clients a lot of time and money. This is a great way to frame it.

Holland said:
@Vann
That’s a good way to think about it, thanks! In my case, I know my automation tools can save clients a lot of time and money. This is a great way to frame it.

Exactly! And if you’re unsure about the exact time savings yet, you could offer them a free trial for a couple of weeks. If they see it works, then you can move forward with a contract. Even if they don’t sign, you’ll still have data and experience to use for the next client.

The key is figuring out a win-win situation. Business owners just want their problems solved. If you can offer them that, you’ll find your customer.

Sometimes the best move is to act as your own first client. Show what you can do by building examples for yourself.

There are a few ways this can go:

You could convince someone to take a chance on you without needing a portfolio. Maybe you have skills or experience they know about, or maybe you’ve done related work before. Even volunteer projects can count if they’re close to what you’re trying to offer. Sometimes it’s about being available, affordable, or just standing out with something unique.

Good marketing can also help. People might hire you just because you’re the most visible or you offer something convenient, like remote support. Sometimes location, timing, or offering services others don’t can make the difference.

Every business starts somewhere. You just need that one opportunity, and from there it gets easier.

That really makes sense, thanks for the detailed reply. I think I have a lot to offer, but I’m battling self-doubt because I don’t have that first client yet. I feel like getting over that hurdle would mean everything to me.

I’m in IT, so a different field, but my first clients came through friends-of-friends. They worked for small and medium businesses, and when they needed help, they called me. Now most of my work is managed services, with some break/fix jobs. I rarely do residential support anymore unless it’s for a long-term client or close friend.

For me, it happened because I inherited clients after my father passed away.

I’m planning to start my B2B business soon, so I don’t have direct experience yet, but my plan is to approach my old employers. What I’m offering directly solves problems they have, so I think it’s a good starting point.

What helped me was creating strong sample projects to show what I can do and asking friends and family to share my website and portfolio around.