Hey everyone, I’ve been using this forum for the last year or so after launching my first business. I want to thank all of you who have shared valuable insights along the way.
That being said, I’m ready for some honest feedback. It’s not a drop shipping store – I took my time sourcing manufacturers, designing the product and packaging, and creating the brand.
But I’m just one person, so please have a look and let me know what you think. I’m open to constructive criticism or even just a laugh at my expense.
What are your thoughts? Any issues or things you particularly like?
Looking forward to hearing from you all!
My store: Search “Freestylers Sunglasses” on Google. I didn’t want to add a link here since it’s not allowed.
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Great concept and store! A few things to keep in mind…
The price point of $25 per pair might make it hard to be profitable, especially if you’re running ads. Consider increasing your average cart value by offering bundles (e.g., a color for every day of the week or a buy 2, get 1 free offer).
Right now, you don’t have a clear problem you’re solving. Think about the 16 basic human desires theory and choose one desire to build around. My guess is ‘social status/acceptance’ might work for your brand since it connects with the idea of being a ‘freestyler’ or a free spirit. When you’re not solving a specific problem, building around a desire can be really effective. That’s what worked for my brand.
Start a blog! It can help build your brand over time. Write at least one blog a week to increase your visibility and attract more customers. Blogs can be shared on social media, too, which helps with marketing. You can write them yourself or use AI tools like Frizerly!
I like the logo and homepage image – it grabs attention. One suggestion: make sure the top banner doesn’t say ‘Stop Overpaying for basic AF shades.’ Consider adding a best-seller product to that top section, along with a customer testimonial for added social proof.
