Are Google ads worth it?

Hot Question
1

Hi guys,

I’m a small business specializing in TV installations, WiFi, home automation, and security services. Most of my work has come through word of mouth, and I’ve been doing pretty well, but I’m ready to expand and take on more jobs. My goal is to eventually hire my first technician, but to do that, I need a steady stream of work. Currently, I’m busy about half of the month, which covers my expenses.

I have someone managing my website (who is also in my industry), and I’ve looked into Google Ads. I was quoted a monthly fee of $580, with a recommended daily spend of at least $30, which totals about $1,500 for the first month. They’ve suggested running smaller ads, like promoting TV mounting services, and assured me that I should be able to recover the costs quickly.

However, as a small business, it’s hard for me to justify spending $1,500 upfront. I’ve tried Facebook and Instagram ads in the past with mixed results and ended up feeling like I wasted money. I just want to find someone reliable to handle this for me. Is $1,500 for ad spend typical in this situation?

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2

As you are looking to expand your business, Google Ads can be a powerful tool to boost your business, especially when targeting specific services like TV installations and home automation.

Google Ads have many advantages like:

  • Targeted reachTargeted Reach: You can reach potential customers who are actively searching for services you offer: You can reach potential customers who are actively searching for services you offer.
  • Measurable results: Google Ads provides detailed analytics, allowing you to track the performance of your ads and adjust them as needed.
  • Quick results: Unlike SEO, which can take months to show results, Google Ads can drive traffic to your website almost immediately.

Your quoted amount of $1,500 for the first month is on the higher end but not uncommon, especially if you’re aiming for a significant impact quickly.

3

While Google Ads can be effective, it’s important to weigh the costs against your budget and goals. Here are some alternative strategies:

  1. Leverage Local SEO:
  • Optimize your website for local search terms.
  • Create and optimize your Google My Business listing.
  • Submit your business to local online directories like Yelp and Yellow Pages.
  1. Networking:
  • Join local business groups or chambers of commerce.
  • Encourage satisfied customers to refer your services.
  1. Content Marketing:
  • Start a blog to share industry insights and tips.
  • Regularly post engaging content on social media.
  1. Partnerships:
  • Collaborate with complementary local businesses for cross-promotion.
  1. Local Advertising:
  • Place ads in local newspapers or community magazines.
  • Distribute flyers or door-to-door marketing materials in your area.

Regarding the $1,500 Google Ads quote, consider starting with a smaller budget to test results before fully committing.