I’ve been wrestling with this for a while: why is it that I can successfully market other people’s products and services, but I struggle when it comes to my own business?
For example, I’ve helped one of my clients generate $10M in revenue over the past two years, but I can’t seem to get the same results when promoting my services. I used to work as a social media manager.
Has anyone else experienced something similar? If so, how did you get past it? I’d appreciate any advice or insights!
Additional context, I’m currently running my own business.
Why can’t some parents recognize or accept flaws in their children? It’s often due to a lack of objectivity, as people tend to overlook what they don’t want to acknowledge. To improve this, there are many books and techniques, such as isolating and testing assumptions one by one. In marketing, split-run testing is common, but the challenge lies in creating a strong B version to outperform existing strategies. As explained in The E-Myth, working in your business versus on is crucial. If you can’t admit something is wrong, improving your business becomes nearly impossible.
Heavenly! That is accurate; although I have a lot of tolerance for businesses, I want things done quickly on my own. Holy shot! I usually wait months for other people’s results, but I only have to wait a week for mine!
Friend I will always remember you! If things are going well, I’ll endeavor to take care of you.
It can be difficult to market your products if you’re more accustomed to advertising other people’s offerings. You may be too emotionally invested in your work to recognize its actual worth. Think about taking a step back and examining your company from a different perspective. Receiving criticism from colleagues or possible customers might offer new insight.
Celebrate your little victories as well! Every accomplishment has the power to increase drive. Which concepts have you already considered? Together, let’s brainstorm—I’d love to know what you’re working on!
I used to do social media management too (and still do, though it’s not my main focus now). I was in the same situation until my mentor’s advice clicked: You can’t read the label from inside the bottle. It’s easier to market others’ businesses because you can assess their performance and make strategic decisions. Plus, deadlines and client expectations drive you. But with your own business, no one guides you, and I neglected to promote mine. I had no social media presence! The key is discipline and commitment—an outside perspective or mentor can help you see what you’re missing.